Marketing

Ever wondered why gyms are always swamped with sales walk-ins? I’ll tell you why… Basically, keeping existing members happy is a challenge all gyms and health clubs face. And a massive one in truth. There is constantly an influx of members leaving. And, it costs an extortionately more amount of money to attract new members

Even as a Personal Trainer it can often be difficult to appreciate that you’re a businessman. You’re self-employed because you don’t necessarily want to work for someone. However, with that mind-set comes a few issues. As a business person you’re many things – you’re trainer, a marketer, a book keeper, a strategist, a social media

Bootcamp Baby So it’s coming up to summer and if you live in the UK it’s one of the few times of year we’re able to take clients outside and train them. And for me, whilst I love training people one at a time, I absolutely love the thought of training more people, working each

Writing this blog wasn’t easy. It’s almost tough to put a mirror on your chosen profession and start picking it apart just for the purposes of a blog post. The truth is, I’m shy. I’m not the first person to be on the dance floor, and just doing an Instagram story of myself to begin

Promoting Personal Training Services for Beginners: On the Ground Guidance  Braving those first few steps towards becoming a self-employed fitness professional? Perhaps you’ve been going it alone as a fitness trainer for some time now, but now need to bolster your client book with new contacts. No matter where you are on the experience ladder,

Find New Clients and Build Your Fitness Business Brand with Instagram Marketing  Instagram is an incredibly useful tool for marketing any business. Fitness professionals looking to promote themselves and their services can make particular use of this innovative online platform. Instagram has earned such a reputation for good reason, providing plenty of possibilities for promotion.